Babka never tasted this good

Mexican Jewish Artisanal Bakery
Baked fresh and available Wednesday, Thursday, and Friday.

CLOSED UNTIL 01/19 (Pre orders open)

Ship anywhere in the U.S.

Send yourself or your loved ones the bread everyone's been talking about. We've curated some of our favorites for easy ordering though Goldbelly. (Starting 12/22, you can still order through our site for 12/15)

Ship with Goldbelly

What's New

Suburbs delivery
Northwest Suburbs delivery through Dwell Social.

New Pickup
Lululemon Lincoln Park is our newest pick up location! Pre order and pick up here Wednesday to Friday from 3-7 pm.

No pre order needed
Get our baked goods throughout the weekend without pre ordering!
Local Foods (babka, challah & cookies)
Ándale Market (only cookies)


We are Tamar and Elena, passionate bakers (and longtime friends) from Mexico City. Together we created Masa Madre, an artisanal bakery that blends our Mexican and Jewish heritage through flavors that are reminiscent of our youth and our grandmothers’ kitchens.

As recent immigrants, we arrived with high hopes of finding a community to welcome and guide us, however, we later realized it was us who had to build that community, and bread was the key.

Not only are our products always handmade fresh, but we are determined to implement the most ethical and sustainable practices into our business. Choosing the best quality ingredients, as well as the most eco-friendly materials for our packaging, is always a top priority.

We hope that you find a little piece of yourself in our products and enjoy them as much as we love sharing them.